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Robb Hecht


  • Robb Hecht


    Robb Hecht
    pr.machine@gmail.com     

    A communications strategist cited by Business Week Online, The New York Times, PC Magazine and The Public Relations Society of America for his insights on consumer behavior and marketing, Robb Hecht is author of "MEDIA 2.0" - the PR Machine Brand Trends Marketing Blog Project - a business blog cited by Marketing Sherpa and Saatchi & Saatchi's Lovemarks branding study found at http://prmachine.blogspot.com 
    A graduate of Columbia University's School for International and Public Affairs, Hecht serves on the adjunct faculty of New York City's Baruch College School of Continuing and Professional Studies Marketing Certificate Program. A marketing communications strategist with the imc strategy lab, Hecht has provided public relations guidance to past clients including Unilever, J Walter Thompson, Cendant, Cumulus Media, E*TRADE Financial and nonprofits.

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November 03, 2009

itunes thinking $30 monthly unlimited TV show downloads? Yes please.

Posted by Robb on November 03, 2009 at 11:20 AM | | Comments (0) | TrackBack (0)

duane reade's new branding:
http://ping.fm/qePW1

Posted by Robb on November 03, 2009 at 10:51 AM | | Comments (0) | TrackBack (0)

October 30, 2009

This year AdTech NY attendees receive a copy of the Nielsen Report about measuring success across platforms:
http://ping.fm/QCp94

Posted by Robb on October 30, 2009 at 07:07 AM | | Comments (0) | TrackBack (0)

October 29, 2009

thanks for your support - if you want to track my marathon progress this Sun, Nov 1 starting at 9:40 AM, register to get my email and/or text updates here: http://ping.fm/6pTEi

Posted by Robb on October 29, 2009 at 11:35 AM | | Comments (0) | TrackBack (0)

Google Wave, the preview: http://ping.fm/A4Gsh

Posted by Robb on October 29, 2009 at 07:44 AM | | Comments (0) | TrackBack (0)

October 28, 2009

if for some reason you want to track my marathon progress this Sun, Nov 1 starting at 9:40 AM, register to get my email and/or text updates here: http://ping.fm/6pTEi

Posted by Robb on October 28, 2009 at 08:43 PM | | Comments (0) | TrackBack (0)

October 26, 2009

alot of the major ad and pr agencies are heading out of midtown:
http://ping.fm/21ui6

Posted by Robb on October 26, 2009 at 04:46 PM | | Comments (0) | TrackBack (0)

As Media Market Shrinks, PR Passes Up Reporters, Pitches Directly to Consumers: http://ping.fm/yvf3Z

Posted by Robb on October 26, 2009 at 11:30 AM | | Comments (0) | TrackBack (0)

Badvocates: how to 'contain' them with social media: http://ping.fm/cYa6x

Posted by Robb on October 26, 2009 at 10:31 AM | | Comments (0) | TrackBack (0)

October 25, 2009

@ edelman, younger employees help older employees get social media: http://ping.fm/bTUK0

Posted by Robb on October 25, 2009 at 07:35 PM | | Comments (0) | TrackBack (0)

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