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Robb Hecht


  • Robb Hecht


    Robb Hecht
    pr.machine@gmail.com
     

    A communications strategist cited by Business Week Online, The New York Times, PC Magazine and The Public Relations Society of America for his insights on consumer behavior and marketing, Robb Hecht is author of "MEDIA 2.0" - the PR Machine Brand Trends Marketing Blog Project - a business blog cited by Marketing Sherpa and Saatchi & Saatchi's Lovemarks branding study found at http://prmachine.blogspot.com 
    A graduate of Columbia University's School for International and Public Affairs, Hecht serves on the adjunct faculty of New York City's Baruch College School of Continuing and Professional Studies Marketing Certificate Program. A marketing communications strategist with the imc strategy lab, Hecht has provided public relations guidance to past clients including Unilever, J Walter Thompson, Cendant, Cumulus Media, E*TRADE Financial and nonprofits.

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May 11, 2008

TV viewership still down in wake of 100-day writers strike

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