
Robb Hecht
pr.machine@gmail.com
A communications strategist cited by Business Week Online, The New York Times,
PC Magazine and The Public Relations Society of America for his insights on
consumer behavior and marketing, Robb Hecht is author of "MEDIA 2.0" - the PR
Machine Brand Trends Marketing Blog Project - a business blog cited by Marketing
Sherpa and Saatchi & Saatchi's Lovemarks branding study found at
http://prmachine.blogspot.com
A graduate of Columbia University's School for International and Public Affairs,
Hecht serves on the adjunct faculty of New York City's Baruch College School of
Continuing and Professional Studies Marketing Certificate Program. A marketing
communications strategist with the imc strategy lab, Hecht has provided public
relations guidance to past clients including Unilever, J Walter Thompson,
Cendant, Cumulus Media, E*TRADE Financial and nonprofits.
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