today's media2 c-level topline themes: AOL's pullback, big media taking little long-tail Internet media's lead, the Internet as global publicity vehicle causing more brand damage (and reach) than ever previously anticipated. Finally, MySpace grasping the attention economy of the entire advertising industry (alongside YouTube), but MySpace also taking a full-frontal PR assault from the federal government for teen safety and endangerment issues. Sounds like online media buyers (paid media) and crisis communicators (earned media) need to work together on MySpace - in order for its clouds to clear.
- MTV+AOL+CNN = YouTube - With the current trend of online users flocking to user generated media sites like YouTube and MySpace --- and blogs --- professional media organizations are finding themselves having to fully embrace these concept - Fast Company Blog
- Strategy Shift for AOL: Free - AOL said Wednesday it would give away e-mail accounts and software previously available only to customers who paid as much as $26 a month. AOL now hopes to chase additional online advertising dollars instead. - Associated Press
- Awakening to the Powerful Potential of Blogs - Mel Gibson's downfall is the latest example of the Internet's power to, as they used to say in my neighborhood, "call out" celebrities. - Philadelphia Inquirer
- Spoke - taking on Hoovers as a small business resource, Spoke is now giving away contact information on 30 million individuals at more than 650,000 companies. - Search CRM
- How the Web Was Won - Less clear is how advertising dollars will migrate from TV and other mass media into the Web's micro-formats. The future of advertising was fuzzy in 1998 and remains so today. Its evolution has packed many surprises, the biggest being the birth of search-engine ad auctions , which displaced banner ads to claim the lion's share of Internet ad dollars. - Leslie Walker, The Washington Post
- MySpace Kills Off Magazine - The local [Australian] version of the US style bible Nylon has fallen victim to the recent - and unexpected - availability of the entire issue of US Nylon on the internet, on both the booming community site Myspace and the US Nylon website, before the same content was published in Australia. - The Australian
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