media trend links

today's media2 c-level topline themes: Brands using widgets is the theme of the day. Via the launches of both Sutori and CREAMAid it's clear brand managers see widgets as Web 2.0 "killer apps" to build and maintain customer relationships. Tools, tools, tools - it's about empowering online users, being useful to them and thus bringing them home to the website, repeatedly.

• Sutori is Here - At the moment, you can click a brand name in the tags and see all the most recent posts on a company, but there’s not an aggregated view yet - it also lacks a search box. But it’s early days and I’m 100% positive that these features are on the to-do list. - Mashable
• YouTube Vs. MySpace - The video sharing site has taken a 3.9% share of global internet visits a day compared with 3.35% for MySpace, according to internet analysis company Alexa. - GigaOm
• Ad Placement Gets Extreme - Look for publicity messages on everything from eggs to air-sickness bags as companies compete for offbeat niches to create that extra bit of buzz - BusinessWeek
• Small Is the New Big - In a long-tail theme Seth Godin argues in his new book release that all businesses (and all of us) have to start to act like small and agile businesses in order to succeed. - PSFK
• Is Your Company Leaking Customers? - Unless you are tracking your customers through the sales process, you may lose them. - Promotion World
• Video Killed the AOL Star - Consumers aren't warming up to tollbooths and ad breaks with YouTube around. Even if one were to snap up YouTube and euthanize the model by monetizing it in cumbersome ways, there are dozens of YouTube wannabes ready to take its place. - Rick Munarriz, Motley Fool
• The Value of Blog Advertising - Blogs provide advertisers an excellent opportunity to reach a devoted audience niche. - BL Ochman
• Is Virtual Life Better Than Reality? - Living online — with dream house, job, friends — may be preferable for some - CBS News
• Facebook, MySpace and Other Social Networking Sites, Dangerous or Opportunities? - Unlike most sites where even regular visitors spend at most minutes a week and look at a handful of pages, visitors to social networking sites often invest hours a day at the sites, view hundreds of pages, and disclose a tremendous amount of information about themselves and their friends. - Onrec.com
• Online Video to Surge Tenfold by 2010 - this according to a new report released Wednesday by market research company In-Stat. - MediaPost
• CREAMAid is Here - CREAMAid which stands for “Customer Relationship Extension And Management” allows companies to “manage” the conversations about their brands. - Mashable
• What Constitutes A Click? - Google searches for a standard definition of "click" - BusinessWeek