media trend links

• Should Marketers Make Friends on MySpace? - The volume of advertising in MySpace and other social networks is expected to balloon in the next few years, and much of it could blur the lines between socializing, entertainment and marketing. - CNET
• Google Brand Value Leaps Over Old Media - Google is the biggest mover on the 2006 list of the Top 100 Global Brands, ranked by consulting firm Interbrand. At No. 24, Google comes in higher than Sony, Reuters and MTV. The report reflects how the 8-year-old Internet giant is now using its dominance to shake up old-school media. - BusinessWeek
• AOL Video to Offer User-Generated Content - Launching on YouTube's heals, AOL announces AOL Video - Washington Post
• The Rise of the Designer Capitalist - NY Magazine carries a very important look at the activity and motivations of counter-culture capitalists in the US called 'The Brand Underground'. - PSFK
• Second Life: The Virtual World Beckons - it's not pre-fabricated - it's made by users online. - Associated Content
• Web 2.0 Profit Angle: Extreme Self-Promotion - In “Moguls of New Media,” The Wall Street Journal traces how one early MySpace “friend” has aggressively used MySpace’s free hosting and tools to self-promote herself and her own commercial Web site properties and offline businesses - ZDNet
• "See Me" Generation - Bloggers close door on discretion while living life in the public eye - Albany Times Union