"Blogging Delivered"
Capitalizing on the new national pastime of blogging, AT&T launches an ad campaign (online as seen on the New York Times homepage) which appears to try to hook us all into the idea that if we want to blog we should seemingly ring them up and they'll deliver blogging capabilites to us.
When I think of blogging I think of Blogger or TypePad. I don't usually think of the ISP behind the blogging services, but, fact is, you have to have one to have the other.
Well done creative message and offer, AT&T.
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Robb Hecht
Robb Hecht
pr.machine@gmail.com
A communications strategist cited by Business Week Online, The New York Times, PC Magazine and The Public Relations Society of America for his insights on consumer behavior and marketing, Robb Hecht is author of "MEDIA 2.0" - the PR Machine Brand Trends Marketing Blog Project - a business blog cited by Marketing Sherpa and Saatchi & Saatchi's Lovemarks branding study found at http://prmachine.blogspot.com
A graduate of Columbia University's School for International and Public Affairs, Hecht serves on the adjunct faculty of New York City's Baruch College School of Continuing and Professional Studies Marketing Certificate Program. A marketing communications strategist with the imc strategy lab, Hecht has provided public relations guidance to past clients including Unilever, J Walter Thompson, Cendant, Cumulus Media, E*TRADE Financial and nonprofits.
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June 26, 2006
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Channel Partner Recent Posts
Scott K. Wilder - The Small Biz
Wiz
Zane Safrit - Business Life
Georgia Patrick - Customers
Count
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Dan Janal - PR Leads
Troy White - Word Wealth
Jill Konrath - Selling To Big
Companies
Don The Idea Guy - The Idea
Department
Duct Tape Marketing
Podcast
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Blogging Confidential
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Backyard
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Help People Choose You
Dr Mike Thomson - Ethics in
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Hazel Walker/Dr. Ivan Misner
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Innovations
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(with CRM)
Rob Reed - Your Trusted
Selling Brand
Steven Van Yoder - Personal
Fame Blog
800-CEO-READ - Small Biz Reads
John Jantsch -
Duct Tape Marketing
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