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Robb Hecht


  • Robb Hecht


    Robb Hecht
    pr.machine@gmail.com     

    A communications strategist cited by Business Week Online, The New York Times, PC Magazine and The Public Relations Society of America for his insights on consumer behavior and marketing, Robb Hecht is author of "MEDIA 2.0" - the PR Machine Brand Trends Marketing Blog Project - a business blog cited by Marketing Sherpa and Saatchi & Saatchi's Lovemarks branding study found at http://prmachine.blogspot.com 
    A graduate of Columbia University's School for International and Public Affairs, Hecht serves on the adjunct faculty of New York City's Baruch College School of Continuing and Professional Studies Marketing Certificate Program. A marketing communications strategist with the imc strategy lab, Hecht has provided public relations guidance to past clients including Unilever, J Walter Thompson, Cendant, Cumulus Media, E*TRADE Financial and nonprofits.

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May 11, 2008

Pope goes digital to better connect with youth

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Posted by Robb on May 11, 2008 at 06:06 PM | | Comments (1) | TrackBack (0)

Setback for Murdoch over MySpace results

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Posted by Robb on May 11, 2008 at 06:04 PM | | Comments (0) | TrackBack (0)

Hollywood Hearing The Trumpet Call Of The Web 2.0 Era

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Posted by Robb on May 11, 2008 at 06:02 PM | | Comments (0) | TrackBack (0)

With Microsoft mum, analysts mull next moves ...

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Posted by Robb on May 11, 2008 at 06:00 PM | | Comments (0) | TrackBack (0)

TV viewership still down in wake of 100-day writers strike

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Posted by Robb on May 11, 2008 at 05:56 PM | | Comments (0) | TrackBack (0)

May 05, 2008

Cell phones change social networks

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Posted by Robb on May 05, 2008 at 06:54 PM | | Comments (0) | TrackBack (0)

Adobe plans to give away Flash for mobile devices

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Posted by Robb on May 05, 2008 at 06:49 PM | | Comments (0) | TrackBack (0)

Amazon, iPhone Counted In 'Open Platform' Trend

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Posted by Robb on May 05, 2008 at 06:48 PM | | Comments (0) | TrackBack (0)

Walking away could turn out best for Yahoo ...

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Posted by Robb on May 05, 2008 at 06:47 PM | | Comments (0) | TrackBack (0)

Yahoo stock slips as buyout talks end; Google ...

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Posted by Robb on May 05, 2008 at 06:45 PM | | Comments (0) | TrackBack (0)

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