Robb Hecht

Robb Hecht
pr.machine@gmail.com

A communications strategist cited by Business Week Online, The New York Times, PC Magazine and The Public Relations Society of America for his insights on consumer behavior and marketing, Robb Hecht is author of "MEDIA 2.0" - the PR Machine Brand Trends Marketing Blog Project - a business blog cited by Marketing Sherpa and Saatchi & Saatchi's Lovemarks branding study found at http://prmachine.blogspot.com
A graduate of Columbia University's School for International and Public Affairs, Hecht serves on the adjunct faculty of New York City's Baruch College School of Continuing and Professional Studies Marketing Certificate Program. A marketing communications strategist with the imc strategy lab, Hecht has provided public relations guidance to past clients including Unilever, J Walter Thompson, Cendant, Cumulus Media, E*TRADE Financial and nonprofits.

November 20, 2009

wired opens a new store in the meatpacking district: http://ping.fm/dHQ0e

Posted by Robb on November 20, 2009 at 03:41 PM | Permalink | Comments (0) | TrackBack (0)

November 12, 2009

pharma taking strong strides with social media:http://bit.ly/3F05AK

Posted by Robb on November 12, 2009 at 02:58 PM | Permalink | Comments (0) | TrackBack (0)

Are you attending the next brandhacker "Google AdPlanner for Social Media Presentation" Meetup on Mon, Nov 16th at 6 PM at Redsky?...http://ping.fm/xjLg8

Posted by Robb on November 12, 2009 at 09:08 AM | Permalink | Comments (0) | TrackBack (0)

November 09, 2009

Join us next Monday for the brandhacker Google Ad Planner for social media meetup: http://ping.fm/rb4Qa

Posted by Robb on November 09, 2009 at 06:27 PM | Permalink | Comments (0) | TrackBack (0)

Attending the Brandhacker Google Ad Planner meetup next Monday? http://ping.fm/ROw8t

Posted by Robb on November 09, 2009 at 11:39 AM | Permalink | Comments (0) | TrackBack (0)

November 08, 2009

Are you attending the Nov 16 brandhacker Google AdPlanner for Social Media meetup?
http://ping.fm/7Tzqe

Posted by Robb on November 08, 2009 at 10:28 AM | Permalink | Comments (0) | TrackBack (0)

November 07, 2009

RT: comcastcares: San Fran Chronicle article "Social Media Going Corporate" http://bit.ly/2L7Z9o Is your company ready for the culture change?

Posted by Robb on November 07, 2009 at 09:58 PM | Permalink | Comments (0) | TrackBack (0)

Social media exposure is correlated with search behavior and click-through-rate;
http://ping.fm/gO3Z9

Posted by Robb on November 07, 2009 at 08:25 PM | Permalink | Comments (0) | TrackBack (0)

November 05, 2009

Per AdWeek/Big Research, in prep for the holidays, a majority (60.3 percent) of retailers have already made enhancements this year to their Facebook pages, as well as Twitter pages (58.7 percent). http://ping.fm/EOM8r

Posted by Robb on November 05, 2009 at 07:06 AM | Permalink | Comments (0) | TrackBack (0)

November 04, 2009

Nielsen brings PRIZM to online media targeting (read: if you're shopping for shoes at target, you'll see shoes banners online): http://ping.fm/pi7ig

Posted by Robb on November 04, 2009 at 07:21 AM | Permalink | Comments (0) | TrackBack (0)

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