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Robb Hecht


  • Robb Hecht


    Robb Hecht
    pr.machine@gmail.com     

    A communications strategist cited by Business Week Online, The New York Times, PC Magazine and The Public Relations Society of America for his insights on consumer behavior and marketing, Robb Hecht is author of "MEDIA 2.0" - the PR Machine Brand Trends Marketing Blog Project - a business blog cited by Marketing Sherpa and Saatchi & Saatchi's Lovemarks branding study found at http://prmachine.blogspot.com 
    A graduate of Columbia University's School for International and Public Affairs, Hecht serves on the adjunct faculty of New York City's Baruch College School of Continuing and Professional Studies Marketing Certificate Program. A marketing communications strategist with the imc strategy lab, Hecht has provided public relations guidance to past clients including Unilever, J Walter Thompson, Cendant, Cumulus Media, E*TRADE Financial and nonprofits.

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July 07, 2009

how nike unleashed the power of "personal metrics":http://ping.fm/KkP68

Posted by Robb on July 07, 2009 at 03:23 PM | | Comments (0) | TrackBack (0)

martin sorrell on Cannes: sounds like the Fall of Adv and Rise of PR argument by Al Ries?:
http://ping.fm/dRiwK

Posted by Robb on July 07, 2009 at 09:21 AM | | Comments (0) | TrackBack (0)

July 02, 2009

join the brandhackers social media adv council meetup on mon, july 13 at dewey's flatiron 6 pm: http://ping.fm/H3WmR

Posted by Robb on July 02, 2009 at 08:24 AM | | Comments (0) | TrackBack (0)

A whopper of social media case studies: http://ping.fm/zLt9P

Posted by Robb on July 02, 2009 at 08:18 AM | | Comments (0) | TrackBack (0)

IMC likes: Betty Crocker brand plans to use digital marketing and events to raise awareness vs a national advertising campaign: http://ping.fm/ldf0g

Posted by Robb on July 02, 2009 at 08:10 AM | | Comments (0) | TrackBack (0)

OPA launches new bigger ad units:
http://ping.fm/G807q

Posted by Robb on July 02, 2009 at 07:59 AM | | Comments (0) | TrackBack (0)

June 30, 2009

Average Twitter user has 126 followers, and only 20% of users go via Twitter website: the other 80% comes from third-party programs on smartphones or computers: http://www.guardian.co.uk/technology/blog/2009/jun/29/twitter-users-average-api-traffic

Posted by Robb on June 30, 2009 at 01:34 PM | | Comments (0) | TrackBack (0)

June 29, 2009

Charles Saatchi's new book an "artoholic" - buy it now on amazon.com: http://ping.fm/x4edc

Posted by Robb on June 29, 2009 at 04:33 PM | | Comments (0) | TrackBack (0)

Has anyone attended the iPhone bootcamp?
http://ping.fm/7PVsN

Posted by Robb on June 29, 2009 at 12:48 PM | | Comments (0) | TrackBack (0)

Forbes Study: Half of executives under 40 use Twitter: http://ping.fm/A97Ph

Posted by Robb on June 29, 2009 at 09:14 AM | | Comments (0) | TrackBack (0)

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